Identity
The name Seventh-day Adventist represents the Seventh-day Adventist Church, its institutions and organizations, its local churches and its members. The name and the logo are trademarked and registered identities.
As with all proper names, there are appropriate and inappropriate ways to spell, pronounce, abbreviate and otherwise use this name.
Spelling
Spelling: Seventh-day Adventist, including the hyphen and a lower-case "d" for "day".
Pronunciation
The pronunciation: Seventh-day Ad'-ven-tist with the accent on the first syllable. The abbreviation: Adventist. Not "SDA". As with most longer names, abbreviations grow out of their common use and often reflect an air of "those in the know", much like contemporary slang is used. This is the manner in which "SDA" has come to be used in place of "Seventh-day Adventist". However this usage runs counter to the purposes of a church, which is to reach out and be inclusive to all. The term "SDA", out of context and without prior knowledge, can represent any number of organizations around the world, many with functions and purposes very different from the Seventh-day Adventist Church. In a few parts of the world, this term has become fully embedded in the public mind, but for the majority of the world it remains an unidentified or exclusive term. The preferred abbreviation, therefore, is the word "Adventist" for all official or public communication. The Church's identity should always be clear and accessible.
The choice of the Church's logo reflects the core values to which Seventh-day Adventists are committed. The foundation is the Bible, the Word of God, shown open since its message must necessarily be read and put into practice. Central to that Biblical message is the Cross, which is also central in the logo. Above the Cross and the open Bible is the burning flame of the Holy Spirit, the messenger of Truth.
It is our hope and prayer that though this logo is a very simple picture of the foundation of Adventist beliefs and values, it may be a recognizable symbol of the Adventist message to the world.
Who may use the logo
The registered trademark may be used by the Adventist church, its entities, institutions, and churches, as authorized by the General Conference of Seventh-day Adventists, its divisions, unions, and conferences.
Download the Logo Kit. For more information about the logo and its use, please visit http://www.adventist.org/world_church/logo/index.html
Branding Guide
The Seventh-day Adventist church now has a clear Branding and Identity guide. The guide is set by the General Conference with each Division providing their addendum.
The brand guidelines entities within CARU is to follow is the addendum specified by the Inter American Division of the Seventh-day Adventist® Church (IAD).
Use this as a reference when developing communication products, whether print or online assets, external or internal documents. This ensures that our logo, typography, and colour palette remain consistent. That consistency is imperative because it communicates reliability, credibility, and unity.
Key elements
- Division Logos
- Branding guidelines, English
- The new seven column grid for all use in church media and publications. Download Identity Guidelines Summary
- Colour guides for the AIS. Entities in the Caribbean Union are restricted to the IAD color pallete only.
- Fonts and typography
- Corporate Identity Templates
